Marketing consulting

 Marketing is all around us … even in politics! But there’s no time for a break…

Orange and sky blue, flowers on every corner of the street, cocktail recipes – what does that make you think of? Why, a political campaign, of course!

A rather special campaign, in fact, led by the MoDem (French Democratic Movement) candidates in the Savoie constituencies, following an unusual concept defined by the aKhi+ team.

Not exactly a safe bet where the candidates, and yours truly, were concerned, since none of the members of our practice had ever taken part in any campaign whatsoever. “It’s precisely what we need! A new perspective, a step forward!". These were the words used by one of the candidates to convince us to work on this project – a project itself not quite “in line” in accordance with to their wishes, highly colourful, very sympathetic, hands-on and educational.  There was an online survey on the specially dedicated site, "cequejattends.com”, that constantly asked the mayor and guest citizens to give their answer to the question: "What do you expect of your MP?”

Results?
Across the constituencies involved, scores were way above the national average, which was a tremendous advantage for the “unknown” candidates presenting themselves for the first time. An experience full of emotions and… hours of work!

Because a campaign such as that for the general elections takes place in just one month – 30 days to design, broadcast and repeat a message… and to make it stick.
In the end, those urgent company projects suddenly seem like a real break!